Alex grew up in Guildford, where his passion for basketball started at a young age. Alex founded the Goldhawks programme in 2011, whilst studying at St Peter's Catholic School in Merrow. After finishing his A Levels, Alex went onto read Modern History at the University of Nottingham. Whilst at University, the Goldhawks program continued to grow, alongside Alex's heavy involvement with the University of Nottingham Men's basketball program.
After graduating from Nottingham in 2016, Alex started working for NBA EMEA (Europe, Middle East and Africa), and he is currently based in Madrid, Spain. Alex works in the NBA's Basketball Operations department, working within a team to develop and manage the NBA's basketball initiatives throughout EMEA, with a focus on Jr. NBA Leagues in Europe. Alex's role includes coaching at various camps and clinics throughout the region; providing basketball expertise surrounding game operations, administration, player personnel and competitive matters; assisting with the implementation of youth basketball and coaching development strategies; and supporting relationships with federations, clubs and key stakeholders.
Since joining the NBA, Alex has stepped back from serving as Goldhawks Basketball Managing Director, moving into a non-executive advisory role. Alex is passionate about improving UK basketball, and using Goldhawks as a tool to engage young people throughout Surrey. He served as a Guildford Borough Council Ambassador from 2013 to 2016, and enjoys reading, travelling and playing the saxophone in his spare time.